1 Result in category marketing

Beyond Spin: PR Firms on How To Get Press in the Art World

Nov 16, 2016

Oscar Wilde famously wrote, “There is only one thing in the world worse than being talked about, and that is not being talked about.” Along the same lines, circus founder P.T. Barnum said, “there’s no such thing as bad publicity.” While these might both be debatable, they underscore the importance of creating some buzz. Whether you work for a museum or gallery, whether you’re a collector or an artist yourself, discovering how to generate the right conversations about what you do can be tricky. It requires relationships with the media and a network of other people interested in your activities. Plus, you’ll need to determine just how to speak about wh ...