Art Galleries Respond to Virus Outbreak With Online Viewing Rooms

Mar 17, 2020

Many in the art world say an online viewing room cannot replace the firsthand experience of encountering a painting or a sculpture in person. But collectors have grown comfortable buying based on PDF images of artists they know from galleries they trust. Both galleries and auction houses have even made some significant sales based on images posted on Instagram. And when visiting a work of art becomes impossible, a digital substitute is better than not seeing the art at all.

 

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